Thursday, December 11, 2008

ecofont

I was just reading about this new typeface called ecofont. It uses 20% less ink in print because there are small swiss-cheese like holes in the letters. Makes sense. Interesting.

A lot of printers seem to use soy/veggie based ink now anyway, so just avoid petroleum-based coatings and you're good to go. Besides, it's easy (and not horribly expensive) to print on recycled papers, even FSC-certified papers seem very accessible to anyone specifying paper.

Or what about using a super thin font, like Interstate Hairline, to save ink:

Or better yet, only print what you need, and use only the best and most appropriate words. Fluff is overrated. Unless there are marshmallows involved.

*ps. my secret santa at work gave me a little bag of marshmallows with some little bags of hot chocolate and some candy canes and a super cute little vintageish mug

1 comment:

  1. haha! maybe environmental concern will be the unlikely factor that FINALLY forces people into accepting well-crafted empty space in design! seriously though, i like your suggestions and that thin font.

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